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26 Ways To Write A Good Advertisement

Want your prospect to become your customer more often?  Make sure your ads are killer.

How do you write a good advertisement? Understand who will be reading them. The following list is intended to be a reference tool for you time and time again.  Go ahead and bookmark this page now so you can revisit as needed.

You see, there are three things you need to understand about your would be customer:

  • What they want to BE
  • What they want to DO
  • What they want to SAVE

10 Things Your Customer Wants To Be

  1. Good parents
  2. Sociable, hospitable
  3. Up-to-date
  4. Creative
  5. Proud of their possessions
  6. Influential over others
  7. Gregarious
  8. Efficient
  9. "First" in things
  10. Recognized as authorities

8 Things Your Customer Wants To DO

  1. Express their personalities
  2. Resist domination by others
  3. Satisfy their curiosity
  4. Emulate the admirable
  5. Appreciate beauty
  6. Acquire or collect things
  7. Win others' affection
  8. Improve themselves generally

8 Things Your Customers Want To SAVE

  1. Time
  2. Money
  3. Work
  4. Discomfort
  5. Worry
  6. Doubts
  7. Risks
  8. Personal embarrassment

There you have it, a neat little list you can use to inspire emotionally charge advertisements.  Targeted copywriting is crucial when searching for conversions.

Conversions fuel sales.

Sales cure all, fuel business and ultimately your income.