3 Books Every Marketer Should Read (In 140ish Characters)
I'm not one of those guys who reads 10 books a week.
As a matter of fact, I'm really the kind of guy who reads one book at a time for a really long time. Call me slow. Call me whatever.
The fact of the matter is that when I do finally pick up that book that someone recommended to me, I really read it.
And I get it. REALLY get it.
I'm part visionary, part get it done. So when I finally get my hands on a good playbook...I make sure I get every bit of goodness out of it so that I can make plays and not miss anything.
That's why I'm standing behind these 3 books that every marketer, entrepreneur or salesperson should read...slowly.
Here are my reviews for all three in 140ish characters:
REWORK, by Jason Fried & David Heinemeier Hansson
Jason and David are the founders of 37 Signals, creators of wildly popular project management software, Basecamp. "Stop talking. Stop working." Plans are useless in business.
THE CHALLENGER SALE, by Matthew Dixon & Brent Adamson
Want to know how to sell? Teach. Tailor. Take Control of The Conversation. That's the magic recipe. After reading The Challenger Sale I sold around $145,000 in high ticket coaching business....over the phone.
80/20 SALES AND MARKETING, by Perry Marshall
If you want the best handbook to being a "work smarter, not harder" marketer, read this book and use it as a reference. I literally read a little bit over again every day. Create more results with less activity. Period.
What Happened After I Read These Books
Results, of course, are what all marketers really care about. Ultimately, the result from reading these three books are as follows:
80/20 Sales and Marketing - I work MUCH smarter and think on a higher level of efficiency when it comes to leading my team on day to day activity. We look for leverage points rather Than new places to try and dig new holes searching for oil. Oil happens to already be in the areas we've been digging in for months.
The Challenger Sale - I know how to sell one-on-one in such a way that I can get a very high conversion percentage on high ticket phone call sales. The framework and principles taught are easy and the data they provide is much like Jim Collins in Good To Great, only the data they share is specific to every kind of salesperson out there. It just so happens that 64% of high capacity/high performance salespeople are "Challengers".
Rework - This really helped my personality as a team leader and someone who takes ownership of a company that I'm not technically an owner in. Overall, there is a ton of freedom to be found in Rework because it shatters a lot of traditional business customs that loom over the heads of entrepreneurial thinking executives who want to be nimble, agile and creative in how they hit their goals. If you're a business owner, I'd say Rework is required reading. If you're in charge of marketing or sales for someone else, I'd say you have a great model to craft your game plan after in these 37 Signals jokers....smart as hell and sharp as tacks.
Call To Action:
Don't go order these books immediately on Amazon...
But consider it.
And consider linking up with someone smarter, more experienced and in a larger company than you are currently. Call it coaching. Call it networking. Call it spying. Whatever.
Bottom line is that you need something that will make you better because you and I in and of ourselves will not go to the next level. You get what you pay for. You become who you put yourself around, in a way.
Stay groovy my friend.