Business Accelerator #2 - Increase Average Transaction Value
Remember, we are talking about business growth and acceleration.
I talk and coach entrepreneurs every day who are "getting sales", but they are selling the wrong offer.
The offer is crucial as it is where value comes from.
Value drives pricing.
Business owners often choose to sell a low priced product that doesn't create enough cash flow as their flagship offer.
That's why most endeavors fail.
They run out of money. Cash flow is oxygen. So think about it, if cash flow is oxygen, where do you think momentum comes from?
Cash. Profit that you can reinvest into more growth. Big injections of cash from your sales funnel will turn the wheels faster.
I know this sounds super logical, but you'd be shocked at how many people undercut themselves on this.
Business owners need to snap out of it.
Now, I understand that you may not be able to charge $10,000 every time you move product.
So you need to know how to leverage volume if that's the case. If you are in a "populist" market that has an infinite number of possible customers, then focus on NEW UNITS SOLD.
Usually this is a B2C strategy. Just don't water down your offer of devalue it with unnecessary low prices.
Create a valuable offer. This is something I do at my masterminds with 90% of my inner circle clients.
Their offer is usually not structured for cash flow or scalability.
If you are in a B2B market, you definitely have an opportunity to create cash flowing offers because, well...
...your client has more money than most consumers. Pretty simple.
If you don't have a high grossing offer right now, let's talk.