What Happened After I Read These Books
Results, of course, are what all marketers really care about. Ultimately, the result from reading these three books are as follows:
80/20 Sales and Marketing - I work MUCH smarter and think on a higher level of efficiency when it comes to leading my team on day to day activity. We look for leverage points rather Than new places to try and dig new holes searching for oil. Oil happens to already be in the areas we've been digging in for months.
The Challenger Sale - I know how to sell one-on-one in such a way that I can get a very high conversion percentage on high ticket phone call sales. The framework and principles taught are easy and the data they provide is much like Jim Collins in Good To Great, only the data they share is specific to every kind of salesperson out there. It just so happens that 64% of high capacity/high performance salespeople are "Challengers".
Rework - This really helped my personality as a team leader and someone who takes ownership of a company that I'm not technically an owner in. Overall, there is a ton of freedom to be found in Rework because it shatters a lot of traditional business customs that loom over the heads of entrepreneurial thinking executives who want to be nimble, agile and creative in how they hit their goals. If you're a business owner, I'd say Rework is required reading. If you're in charge of marketing or sales for someone else, I'd say you have a great model to craft your game plan after in these 37 Signals jokers....smart as hell and sharp as tacks.
Call To Action:
Don't go order these books immediately on Amazon...
But consider it.
And consider linking up with someone smarter, more experienced and in a larger company than you are currently. Call it coaching. Call it networking. Call it spying. Whatever.
Bottom line is that you need something that will make you better because you and I in and of ourselves will not go to the next level. You get what you pay for. You become who you put yourself around, in a way.
Stay groovy my friend.
Sales Funnel Blueprint and Affiliate Marketing Websites
If you're reading this and you're interested in affiliate marketing, I think you'll find this quick story encouraging. I was emailing with a customer of mine and he purchased my Sales Funnel Blueprint, which you can get at IDontHateCommissions.com. It's super affordable. It's $29. Just really easy for you to scoop up and grab. But the crazy thing about it is I put easily $10,000 worth of knowledge in there if you're willing to soak it up like a sponge. Anyway, my customer was specifically emailing me about an actionable affiliate marketing funnel. I've been coaching him through this system, through this Sales Funnel Blueprint system and he was so excited because he had tried everything and now, he finally had the momentum.