Email sign ups, specifically email marketing, has cemented itself as a super-effective method of marketing. It converts leads into customers, pre-existing customers into repeat-customers and is an easy, inexpensive way to generate revenue.Read More
Filtering by Tag: marketing
We're doing a little experiment over at Groovy Marketing for you who want growth hacks for your business income.
It's not open to the public. This private beta round is only open to Groovy Marketing Insiders(that's you.
This feature will fast track start ups and existing businesses alike.
There are roadblocks that you face in your business. Questions you don't have the answers for.
This keeps you from making more money.
Introducing Groovy Advisor. Your personal marketing advisor for $100/month.
Here's How It Works
1. You subscribe to the beta period of one month for $100.
2. Your personal marketing advisor (yours truly) will personally email you once a week with advice, based on your specific product and industry...
..Tips, tricks, what to focus on throughout the week. I'll be doing research around your niche, product and audience to help you the best possible way.
You also can email me as often as you want, to ask for advice, guidance, feedback, etc. and you'll get a reply within 24 hours.
3. If by the end of the month you feel you haven't gained any value from the service, you can ask for a full refund. Zero risk on your side. If it's helpful, we'll keep rolling to the next month.
Interested in joining the private beta for 1 month?
Send me a message using the short form below(There are only 5 spots left for this batch. Don't miss the opportunity.)
14 Things Your Customer Wants More Than Anything...but Will Never Tell You In Public: Periscope Edition
The other day I broadcast this short, but rich, training on periscope(you can follow me at @jrhodesbiz).
The business that succeeds is the business that understands the customer the best. Enjoy!
-PERISCOPE EDITION - @jrhodesbiz -
People want to GAIN: 1. Health 2. Time 3. Money 4. Popularity 5. Improved Appearance 6. Security 7. Praise From Others 8. Comfort 9. Leisure 10. Pride of accomplishment 11. Advancement 12. Increased enjoyment 13. Self-confidence 14. Personal prestige Follow Me On Periscope @jrhodesbiz
Want to know what marketers get confused more than anything else?
Features and benefits.
They mix up the use of these two things and the result is deadly to your conversion rate.
Prospects can't handle confusion. The moment they become confused, they bail.Read More
There is a unique thing to be grasped when it comes to marketing. Emotions. Specifically, igniting the emotions of a prospect by agitating the pain that they have. This pain, of course, is the symptom of a problem, obstacle or impasse that they face.Read More
Once upon a time,
I sat in the house of Perry Marshall.
He's the "Godfather" of Google Adwords and renowned internet marketer...
...and he said something horribly clarifying.
He said, "Until you know how much it costs to buy a customer you don't have a business...you have a marketing slot machine".
It sent chills down my spine.
Did I know what our cost per acquisition was? Did I want to know?
Was I gambling with my time and money? Are you?
Know Your Numbers - Thing #1 (ish)
At minimum, you need to know how much it costs to buy a lead. Then, you need to know how much it costs to buy a customer.
Here are two simple formulas to help:
- Number of Leads Acquired / Marketing Spend = Cost Per Lead
- Number of Customers Converted / Marketing Spend = Cost Per Acquisition
When you know these numbers you can scale and repeat the act of converting customers over and over again.
That's fun, but enough with the (ish)...
Here are 7 ironclad ways to improve sales conversions online:
1. Testimonials -
Get someone to use your product. For free if need be. If you already have customers, get them to brag on you and ask permission to use their words on your site.
Here's an example I use over at www.groovycoaching.com. This is where I help entrepreneurs build sales funnels...
2. Guarantees -
Customers need to know they can trust you. They need to know that you trust your product. They need a 100% guarantee that you will deliver the "better version of themselves"(hint: that's what they want, not your product). Here's a strong example and one of my favorites:
3. Payment Options -
People want choices, but not too many. Give them an opportunity to break up payments if you can. A TWO PAY or THREE PAY structure on a $1K product can increase conversions easily. You basically let people rent to own your information/service. $99 a month for 3 months is a lot more palatable for those on the fence that $300.
Basically, it's the lay o way system at Wal-Mart:).
4. Free Trials -
Sometimes the best doorway into conversion is to let the customer have it for free...for a little while. Many software companies use this. BTW, if you want a sales funnel slave machine that works while you are not, start your free trial of Click Funnels here now.
5. Strong Call To Action -
Don't be timid! Tell them what you want them to do. The human mind is that of a lizard brain. Tell them what to do. Step-by-step. "BUY NOW" are words that bring relief to a hungry customer dealing with a decision crisis.
6. Scarcity -
People hate missing out. There's actually a psychological phenomenon called FOMO. Fear. Of. Missing. Out. So...limit the availability of the product or service you provide. Back them into a corner with the fear of not having access. "Only 10 spots available". "25 discount codes will be handed out".
Don't play games though, do what you say you're gonna do or your prospects won't believe you on future offers.
7. Make It Easy -
Let's keep it simple stupid. Don't make your customer travel through a labyrinth of complicated decisions. The human psyche needs the shortest distance from point A to point B.
Only retrieve data necessary for you to get paid and for them to receive happiness.
Where are you with your sales funnel? How would you describe it? What's your business/side gig? Post it in the comments along with your thoughts on the above.
The human mind is a funny thing. It's a maze full of trap doors that customers use to escape the sale.
Your "pitch" can disappear through one of those trap doors faster than a steroid driven fastball.
Then...you're gone in their mind and the customer has moved on.
So, let's not let that happen. After all, we're the good guys right? Our products are noble and our customer's best interest are in mind.
Let's "Jedi Up" with these 10 hacks to make sure our little Houdini's don't escape.
Jedi Persuasion Trick #1 - VIP Them - Ask Them To Be In A Group
People want to feel special. It's primal. You set me apart from "them" and I feel special. Pick me for your kickball team and I'm a prince. So, ask them to be part of a group like my private facebook group for marketers/entrepreneurs you can join right here for free(I'll have to approve your request).
Jedi Persuasion Trick #2 - Threaten What They Value
Mention that they are wasting, saving or losing the things they desire the most. Most people value money, time and how much energy they have to put into activity to obtain it all. Threatening these values is like a kung fu touch of death.
Except it's a kung fu touch of persuasion(stupid illustration I know).
Jedi Persuasion Trick #3 - Ask Them For Help
People love themselves. Let's just face the brutal facts. This means they love what they know. Ask their opinion on something and you'll hold their attention longer.
Long enough to take control of the conversation and get the sale.
Jedi Persuasion Trick #4 - Leverage Peer Pressure(social proof)
Show that large amounts of people have taken the action you are asking them to take. They are 20 times more likely to trust you. This gives them scapegoats to blame too if something goes wrong(AKA they don't execute).
Jedi Persuasion Trick #5 - Do A Flash Sale
Giving people a limited amount of time to act is a huge leverage point. All of the over-achievers in your customer base will instinctively feel like they need to take action. You'll end up doubling your sales just by using time, which is out of their control, to limit their escapability.
Jedi Persuasion Trick #6 - Tell Them Not To Do Something
Again, people love their own desires more than yours. Tell them not to do something and they will do it when you aren't looking. "Don't open this email" is a great subject line. "Don't read the rest of this blog post or else...". Damn. Lost you.
Jedi Persuasion Trick #7 - Introduce Something NEW
Fear of missing out is a real psychological pressure point. People love being the first to know something. That's why the grocery stores still sell celebrity gossip magazines. Tell them something is new and they have to engage. It's in their nature to do so.
Jedi Persuasion Trick #8 - Don't Give Too Many Choices
If people have to entertain more than three buying options they will not likely convert. Don't segment your offer into weakness. Keep options scalpel-like. Use precision when surgically delivering the offer to your customer and they will convert.
Take for instance my favorite sales funnel/website builder weapon, Click Funnels. Their pricing table is perfect. No more than three options...
Jedi Persuasion Trick #9 - Use The "Yes Path"
People are 1000% more likely to purchase instantly if you get them to answer questions with a "YES" before you ask them for money. No matter how obvious the questions, just get them nodding their head and they will give you their credit card.
Jedi Persuasion Trick #10 - Be Relatable
Tell a story that highlights your struggle so they can see you struggling too. This rips your out of the ivory tower and puts you on level ground with the commoner that you want to be your customer. They need to know that you understand what they are going through.
Go be a freaking Jedi...you don't have to be a genius to do the above. I've told you what to do. Don't wait on Yoda to come along. Use the force.
Comments on my dazzling use of graphics are welcome. That is all.
That's what it takes, right? To dominate in business? To make tons of money and find "Freedom"?
I use to think that.
Until I discovered that there wasn't a single version of Gandalf's hat to fit me.
Normal guy here fighting all the hype the internet sells you. Plenty of that crap to go around.
And you know who eats it up?
Everyone...at some time or another.
"Get rich quick", "The easy way to do business", "I made $13,567 in my pajamas eating Lucky Charms".
Why do we want these schemes to be real? Because we have something that is special to us.
Something that means a lot.
A dream. An escape. A better place in time.
Greener grass to smoke...
By the way, this is me and my family. Cute.
They mean a lot to me. They are why I work smarter than I use to.
I want more for them. End of story. But, that's just me...
Who/What do you care about? What makes you wish that you could be a gray marketing wizard(or even white if you're a LOTR nerd...)?
I don't know much. But...
Here's what I know.
There's no magic wand when it comes to marketing or building a business.
There's a framework needed. It's more like architecture than finding a silver bullet.
That doesn't mean you have to wait forever for construction to be done on it though to see results.
So, that's where people get tripped up. They get discouraged when the street drugs that internet bozos sell them don't deliver a life full of ecstasy.
Street drugs. Lots of them out there in advertising land that make you feel like that freaky caterpillar in Alice In Wonderland.
Nah, you need a system. Think like the old board game, Mousetrap...
Each part of that multi-colored wonder board works together for a common purpose.
In marketing, things should be systematic. Measured. Optimized. Measured again. Optimized again.
You feel me?
Thing is, most of our empire building attempts usually end up looking like this...
You been there? Buncha pieces layin' around and you don't know which to pick up first...
That's ok. It ain't over yet.
This is what you want, right?
Big. Awesome. Functional.
Something that delivers with a bang while you sit back and watch it twirl.
That's what a sales funnel does. It's the mousetrap that delivers the win for you and your business even when you aren't looking.
A sales funnel, that works, allows you to stop looking for magic wands and silver bullets.
Build a sales funnel. Start now.
Don't know how? Confused on where to start? Let me show you a tool that I use every day that cuts out the fog of confusion.
Click Funnels. You should, at the very least, start a free trial of Click Funnels at this link now.
I use Click Funnels for ALL of my marketing sequences and sales initiatives.
If you have an online or offline business, Click Funnels can deliver more leads and more customers to your business...Bottom line.
Plus, you can build ANY KIND of funnel your particular business model needs.
Different Kinds of Sales Funnels
No matter what kind of business you run, there's a funnel to be built.
- Consulting Business/High Ticket Coaching
- Webinar Funnel
- Product Launch Funnel
- Software Funnel
- Service Based Sales Funnel
- Optin Funnel
- Membership Funnel
The list goes on.
Here are three helpful diagrams to give you an idea of what funnels should look like from an anatomy level:
Do you pay attention to your sales funnel? Can you see it or is it more like a unicorn that you keep hearing about, but can't ever get a glimpse of?
Please share your comments below!