How An Online Business Starts: Your Complete Guide On Steps to Take and Ideas to Execute

By May 4, 2020 May 10th, 2020 No Comments

How An Online Business Starts: Your Complete Guide On Steps to Take and Ideas to Execute


There are a ton of articles about how an online business starts. Nowadays, everyone is wanting to know how to create an additional stream of income for themselves or their family. Some of the suggestions include writing an ebook, create an online course, starting an Etsy Shop, etc.

I get questions all the time through my blog, my email list, my fan page about how to start an online business. I want to give you tangible steps to formulating your business online and then give you tips on how you can start an online business using Clickfunnels. Starting an online business is not as hard or as complicated as it may seem in your online research. Part of the complication is sorting through the opportunity out there. It’s kind of like you’re in a hallway with a thousand doors and they all say “opportunity” on them and they ask you to walk through. 

But, really, ultimately, you just have to choose one of those doors and just go. The hardest part is getting started. I think you’ll find yourself earning or having the potential earning that you want to have sooner than you expect. But it has to come with a formula, an approach, a system. I’ll walk you through those now.

How An Online Business Starts With the Right Mindset

Here are the steps you need to take when trying to start your online business.

Step 1: Find a Niche.

Before you start selling anything or even dreaming of what you want to sell, you need to find the right niche that has the most potential for profitability.

You must concentrate all your efforts on a specific and well-defined segment of the population.

You find a niche in a market by identifying needs, desires, and requirements that are not being addressed by others within a specific industry. 

That’s where you can come in and create a profitable business by developing goods and services to meet those unmet needs. Your goal in niche marketing is to be a big fish in a small pond instead of being a small fish in a big pond.

There are many reasons why niche marketing can be a powerful way to monetize:

The Design Trust says as the pool of people you are looking at is smaller, it will be easier to identify potential clients and partners to work with as you can be more targeted with your marketing efforts.

It will be easier for you to become an expert in your field as you focus research on a small portion of the population. You’ll be able to know what really makes your customers tick, and what makes them really happy.

You’ll be able to gain ground fast. Your visibility will skyrocket as you target a small group, and you will become well known within your customer base quickly.

You can read more about how to find your niche in this post.

Step 2: Know Your Audience. 

Now that you know your niche—the specific problem you want to solve for a specific sector of the population—you need to do more research on your audience. 


When creating your business or product, don’t go off your own assumptions. Don’t assume that your potential customer feels and behaves the way as you. You do not represent your customer. Again, know your audience and know their bleeding neck pain. What do I have to do to know my customer? You need to have conversations with them. Do some focus groups. And as soon as you feel like you know your customer, be ok with mutating and accommodating new needs and desires. Learning your customer never stops. 

Most people don’t know who their audience is. They may have a vague idea, but can’t exactly articulate it, and it is crucial for your business to revolve around your audience! You cannot start with your offer first. Your audience needs to dictate your offer and your medium, not the other way around. Knowing your audience is going to help you figure out your offer—What is the bleeding neck pain of this demographic that I can create a product to alleviate? If you ever get lost in the kudzu of your business, remember to start with your audience and form your offer around the customer.

Step 3: Simplify Your Product.

Knowing your audience is really going to help you hone in on the function of your product. You may be trying to do too much with your product. The best products are the ones that focus on a specific population and one bleeding neck pain. I hope that takes some weight off your shoulders. You product should exist to do one thing and one thing only. If your customer avatar has three bleeding neck pains, don’t try to heal them all. Focus on one and master it.

Step 4:  Think Sales First.

People are scared to think sales first. I think market research and being prepared are both crucial to starting your online business, but don’t let it keep you from starting. You have to create revenue to go to the next base camp. You need money to conduct research in order to perfect your product and brand.

I think the best way to think sales first is to take a look at your sales funnel. What I mean by that is, focus on the pathway that leads a prospect from initial interest to checkout. Is it an obvious, easy path? Is there fabulous customer service along the way? Can I put customers on another path to keep them coming back?

How An Online Business Starts With Execution

Step 5: Choose the Right Platform.

None of the above matters if you don’t have a platform that provides an intuitive checkout experience, and that turns one time customers into lifetime customers. 

When designing starting your online business, the single most important thing to consider is how to generate leads and customers. In my personal opinion, Clickfunnels is the best way to do this. I’ve seen so many people make the mistake of focusing on their brand when starting an online business. I understand that you want your website to look up to date and for your product to look desirable, but if you’re trying to start an online business, you have got to start seeing your website in a new way.

There are only three ways to grow your business:

1. Create new customers

2. Get them to pay more than the average cart price

3. Get those customers to order from you again and again through a repeatable unit (like a subscription) or other products.

Ultimately, you have to optimize your online store for sales. You need a sales funnel, and Clickfunnels is the best way to design a sales funnel to give your customers a path to check out.


Step 6: Drive and Convert Online Traffic.

Once you’ve got your store up and running, learn the leading organic traffic driving tactics to get more visitors to your store. You can drive traffic to your site with Google Ads, Facebook Ads, organic SEO, etc.

Then after you have traffic, focus on converting traffic. 

There are three types of traffic:

Cold Traffic– People who don’t care about you, your logo, and who don’t know your business at all.

Warm Traffic– Potential customers. People who you’ve had a conversation with or maybe they’ve even given you their email address. They’re interested in your offer, but are still considering.

Hot Traffic– These are the people with their credit card out asking, “Where do I buy?”


No matter what tier of traffic someone is in, your job everyday needs to be to get them further down the sales funnels and one step closer to closing a sale. Everyday, convert cold traffic into warm traffic. Get their email, get them to shake your hand. Also focus on converting warm traffic into hot traffic. Give warm traffic an offer they can’t refuse.

Step 7: Nail It, Then Scale It.

Before you try to scale your business, perfect it first. Perfect your marketing, perfect your offer. Don’t grow a momentum that you cannot sustain.

Don’t set up an ice cream shop until you have nailed the flavors and their recipes. Don’t let perfection keep you from starting but remember that your credibility matters.

How An Online Business Starts With Clickfunnels

Now I want to give you the best ideas of online businesses to start and why Clickfunnels is the best platform for all of them.

Membership Sites

One online business idea to consider with Clickfunnels is creating a membership site or an online course. You can create content and charge your students a monthly fee for an amazing course. People are willing to pay for well-researched, accurate, and effective content. Clickfunnels allows you to quickly get a membership site up and running.

Reasons to Start a Membership Site:

Membership sites can generate a consistent and reliable stream of income.

Membership sites are fairly easy to set up.

You can grow your site and membership base by applying social media and web 2.0 technologies.

Membership sites allow you to share your valuable content while minimizing people from easily stealing it.


A Clickfunnels membership site is a way to deliver your course, content and services to people in a fun and unique way and, if done correctly, you’ll create raving fans. If you are serious about creating a membership site, Clickfunnels is the place to start! Not only can you use Clickfunnels to host your membership portal, you can also use Clickfunnels to build the sales funnel and garner sales for the course.

Building your membership site with Clickfunnels will get you registration pages, membership access pages, and then the content pages, which can all be locked or drip fed according to the purchases made within your sales funnel. You will be able to manage your members, send out email notifications, and build a community of members as you deliver your content.

Using Clickfunnels for your membership site removes the stress that comes with configuring and managing WordPress in conjunction with other platforms. In short, you can use Clickfunnels as the one stop shop for hosting your content and also generating leads.

Sell Physical Products

If you have a physical product you’re trying to sell online, know that E-commerce is growing. With everyone looking online for solutions and the accessibility of the internet, people are earning millions by selling high-demand/low-competition products online.

If you have a physical product, you’re probably thinking of the best way to build your website. This is where Clickfunnels makes your life easier.

Instead of building your store as a website, think of setting it up as a sales funnel.

With selling your products online, your main goal should be to get your product or service into the hands of customers. A sales funnel is made to do just that.

Customize your funnel specifically to the type of product you’re selling and the type of business you want to run. Pick from hundreds of pre-made designs that have been proven to get results. Building a sales funnel with Clickfunnels means you’ll be in business in no time.


High-Ticket Online Coaching

If you have passion and expertise in a certain subject, you should consider starting a business in online coaching. High-ticket coaching offers great earning potential if you have the knowledge, and Clickfunnels gives you everything you need to succeed. With Clickfunnels, you can set up a webinar to application funnel. Basically you can attract traffic with a webinar that then gives clients an automatic push to apply for your services once they’ve watched the webinar. This funnel is usually tricky to build, but Clickfunnels makes it so easy.

If you want to get more coaching clients and charge high-ticket prices, this Clickfunnels template is the perfect solution. If you have an amazing offer and incredible messaging, you cannot really go wrong with this funnel.

The structure looks like this:

▪Value video (Webinar)


▪Application form

▪Calendar booking

This structure is something you’ll see successful coaches and consultants using for their advertising campaigns time and time again in almost every industry where coaches thrive, and with Clickfunnels, it’s so easy.

Affiliate Marketing


My favorite way to make money online is affiliate marketing. I’ll go ahead and tell you guys, Clickfunnels has a fantastic affiliate program. I’m a Clickfunnels affiliate and every time someone signs up for Clickfunnels using my affiliate link, I get a recurring commission from that new user. Why do people sign up with me? Because I provide value and offer a ton of bonuses. Remember that in any affiliate marketing endeavor you start.

But even outside of Clickfunnels, there are so many opportunities to be affiliates of things you’re passionate about online.

Basically, pick a profitable niche for your online business. Not just a profitable product, but a profitable niche. Consider the audience you want to reach and ask yourself if they would even have the funds to buy the product you want to be an affiliate of.

Then find an affiliate partner who has products available in that niche. Popular affiliate sites include Clickbank.com, Amazon.com, etc.

Then set up your account and each product will have a unique link that tracks back to you and gets you commissions each time a visitor buys using your link.

Commission amounts vary depending on the affiliate partner. With Clickfunnels, you make 40% commission from each membership you sell.

What’s great about affiliate marketing is that there is little to no risk involved at all. Truly your only cost is marketing and driving traffic to generate leads. All you have to do is provide a link for the customer to click on and the merchant handles everything; billing, order fulfillment, customer service, etc. Affiliate marketing really is one of the most “hand-off” types of online businesses you can start.

Start an Online Business With Clickfunnels Affiliate Program

Yes, there are many affiliate programs online, but let me tell you why I choose Clickfunnels over all of them. It’s because Clickfunnels is a conversion machine.

Which simply means that when you send Clickfunnels a lead from any product or bonus and they sign up using your link, they are your customer until the end of time. They don’t have to initially buy anything to become your customer, but once they do, you will get commissions on whatever they buy forever and always.

2. There are no alternatives to this product

There’s nothing quite like Clickfunnels. It’s one of the top programs in the online marketing world, and it’s continuing to evolve! They are so far ahead in the race and no one can catch up with them. You will not find a similar product anywhere that offers such power, so make the most of this opportunity.

3. Your income accumulates

The more people you have signed up through you, the more customers you have. The more customers you have, the more commission you’re making both from subscriptions and also products they buy! As you build your audience, your customer base, you will very tangibly see more cash flow.

When I started with affiliate marketing, it was the very beginning of my journey with Groovy Marketing and Clickfunnels. Clickfunnels, by the way, isn’t just an affiliate marketing opportunity. It’s actually the best sales funnel software on the internet. Don’t let that pass you by. At first, I did. 

Soon after starting with affiliate marketing, I realized that I could apply my new found marketing skills to the real world of business. I even discovered through Clickfunnels Affiliate Program that most businesses out there are hungry for what I was doing in my own entrepreneurial experiment.

If you are at a place where you want to turn something that feels like a hobby into your primary income source, then jump into this Clickfunnels ASAP. You have nothing to lose except the opportunity to make yourself more valuable to the marketplace around you.

How An Online Business Start Conclusion

Bottom line, when it comes to starting a business online, what you need is a platform that’s going to help you sell.

At the end of the day, Clickfunnels is only a tool that allows you to build high-converting sales funnel. Regardless of which business model you choose Clickfunnels is the best platform around that can build you high-converting sales funnels with ease. Sure, it’s a bit of a learning curve, but I offer a ton of bonuses that teach you the best way to set up your sales funnels on Clickfunnels.

My Exclusive Bonuses


You can sign up for a 14 day free trial with Clickfunnels today using my affiliate link. And when you do, I offer a ton of bonuses to get you going and point you in the right direction.

If you’re looking to get more predictable closings and change your real estate marketing game with Clickfunnels, I’m defintiely here to help. When you sign up for your 14-day Free Trial with Clickfunnels with me, I provide a ton of bonuses for you teaching you the best practices of Clickfunnels. We all know that you can’t beat FREE…and you can certainly experience free with their 14-Day Trial here. Disclaimer: At no extra charge to you, I get paid a commission when you sign up. As a “Thank You” I provide you with bonuses–LOTS OF THEM!

Sales Funnel Blueprint: This is my Clickfunnels Basic Training Course, with everything you need to know about how to build the most high converting funnels and how to drive traffic to them. There’s great stuff in this course that you don’t want to miss. From copywriting to driving sales, this course has everything you need to market your product.

Dream Car Marketing Course: This course is a comprehensive training teaching you all my secrets on how I became one of Clickfunnels’ top affiliates and a Clickfunnels Dream Car Winner. This course gives you access to a 100 Day Social Media/Affiliate Marketing Bootcamp. If you’re looking to make some extra vacation money for your family, (and looking for your dream car) this course is for you.

Youtube Traffic Formula: It shouldn’t be a secret that now more than ever people are consuming content through video instead of reading online. That’s just the world we live in today, and if you’re looking to be relevant in the online marketplace with video, you need this course! This course teaches you how to get people to see your product and service on Youtube by giving you the tips and tricks you need to rank your Youtube videos fast. Want your Youtube videos at the top of the search? You need this course!

The Funnel Hacking Playbook: My funnel hacking playbook so you can mimic what other successful online entrepreneurs do with their sales funnels

The Moneyline Adshop Facebook Training:  Facebook Ads can be frustrating for many people to use. But I’ve built my 6 figure and 7 figure businesses by garnering traffic through paid social media ads. If you want to know how to build and launch high converting Facebook ads in any industry, this course is for you.

My Roadmap to Email Marketing Course– You may think that email marketing is dead, but it actually one of the most effective ways to get people to become your loyal customer. This course is all about increasing your open rate by teaching you how to provide value to people so that they will start to know, like, and trust you and become one of your biggest fans. Want to increase your open rate in emails? This course is for you!

Two Comma Club Funnel Blueprint– This training is on everything you need to know about setting up custom domains for free inside your Clickfunnels Account! Need to know the ins and outs of Clickfunnels and setting up domains? This course is for you!

All My Other Bonuses:

– 23 Pre-Built Sales Funnels that you can import directly into your Clickfunnels account.

– Unlimited email support so I can help you with your sales funnel that you build with Clickfunnels

– 1 Free Copy of Russell Brunson’s book, DotCom Secrets

– Free Training Video On How To Increase Sales By 150% with ClickFunnels