How To Use Clickfunnels For Real Estate and Get More Predictable Commissions Than Ever
Hey guys, Josh here with Groovy Marketing coming to tell you everything you need to know about Clickfunnels for real estate. Most agents get their license, want to hit the ground running, but quickly realize they have no idea where to start. You see, your license teaches you all the policies you need to learn—basically how to not get in trouble when doing real estate. But where your license fails you is teaching you how to actually make a living doing real estate. It doesn’t teach you how to grow your business, how to brand yourself.
Most agents leave their program still asking questions like, “How do I generate more leads?” or, “How do I follow up well?”
This post contains tools to help you hit the ground running. Clickfunnels will give you the credibility, strategy and convenience you need to do your job well. With Clickfunnels you’ll have the scalability and predictability to have 100% control over your closings that you can take to the bank.
Today I’m going to walk you through a three step process that is going to help you become more digital in your marketing. You really need to dig into the digital era and be as digital as possible because online is where your customer is looking these days.
And that’s good news for you if you’re sick of door knocking, cold calling and putting fliers in peoples’ mailboxes.
All of that takes so much time! Gone are the days of traditional marketing. If you’re a real estate agent stuck in the past, I can help you. Because when you go digital your business is going to grow and your efforts are going to double in efficiency.
How can you do follow up in a more intentional way? How can you scrub your leads? Clickfunnels generates leads in your sleep. Clickfunnels can help you to generate warm leads, 24 hours a day without much stress. It saves time, money and effort.
So without further ado, agents, here is my three step process that can help you get more closings and control your commissions.
Clickfunnels For Real Estate Visibility
If you’re a real estate agent you know that visibility and branding is vital to your business. In order to make a sale, you’ve GOT to get in front of people and show them why you’re the best agent in your market.
If you want to get to the top, you’ve gotta come into this industry with guns a blazing, and you’ve got to do it strategically. Where do you put in effort, time and money to be seen? Do you go to networking events? Do you put up fliers?
Let me give you some information that may change the game of your marketing strategy.
According to Leads Bridge, 93% of home buyers look online when searching for homes to buy.
That is not all.
A survey carried out by the national association of REALTORS(R) profile of home buyers and sellers revealed that 51% of buyers found the home they purchased online, compared to only 1% that found their home through a print newspaper advertisement.
In today’s era where we’re all obsessed with information and finding solutions through Google Search, going digital isn’t just an option. It’s required.
For those of you who have been in the industry for a long time, this may be uncomfortable to you. But if you want to get predictable closings, you’re going to have to get over your fear. Nobody knows you unless you put yourself out there.
The more you’re seen, the more you’re out there, the more people will know what you’re doing and the more credible you’ll be.
How to Be Seen Online With Clickfunnels
Now you may be asking the question, “How do I even get visibility online?”
The answer is Clickfunnels. Clickfunnels can help you build the most beautiful landing pages to attract customers with ease. There are so many different templates to choose from.
We all know we need to attract attention in the marketplace, but once we do that, what are we going to show them? What’s the asset? Let’s pretend this is online real estate. What’s the curbside appeal? What are they looking at?
Remember when you do build your landing pages, don’t just worry about aesthetics. You need to be providing value to your potential clients as well. With Clickfunnels you can build beautiful sales funnels which is the asset for people to engage with. Visibility is significant so that visibility can be turned into value.
You can’t close deals without being seen by your local farm market, bottom line, and you need to be able to provide value to people once they do see you.
If you want to learn more about best practices of building landing pages and how to provide value, check out my latest post about landing pages!
Clickfunnels for Real Estate Lead Generation
The second component of this process is lead generation.
Lead generation is the process of stimulating and capturing interest in a product or service for the purpose of filling your sales pipeline. Essentially during this process your goal is to get people’s contact information so you can reach out to them. Lead generation is where you’re building a list—a huge list of potential clients!
Now listen agents…THIS LIST IS YOUR MOST IMPORTANT ASSET!
Without a list, you’re just leaving your closings up to chance. Without a list, you’re just hoping people will reach out. Without a list, you have absolutely ZERO control of your business and the amount of commissions you want to make. That list you’re building is a representation of the equity you’re building in your local market.
Once you’ve captured a list of contacts, don’t expect to close all these clients at once. And when you don’t close all these clients at once, don’t tell yourself that they are “garbage leads.” You signed up for an industry to deal with people while they make one of the most important decisions of their lives, remember? Expect it to take time, expect to be working with clients on different timelines, and respect the process.
And you need to be nurturing those leads coming in. We’ll talk more about in the next section. For now, I want to tell you best practices for capturing leads contact information with Clickfunnels.
Clickfunnels Makes Lead Generation Possible
This is where the landing page comes back into play. You can utilize Clickfunnels’ easy to make landing pages to provide value for your potential clients and also to capture their contact information. On the landing page, you’ll create a form for people to fill out with their name and contact information so you can follow up with them.
After someone fills out their information, what happens then? Where does it go? The good news is Clickfunnels has all the integrations it needs to push information into your CRM or autoresponders (Aweber, Convertkit, Mailchimp, GetResponse) of choice.
However, Clickfunnels alone also has every feature you need in their Clickfunnels Platinum Package. The lead generation piece along with the CRM you would need to manage and access your clients’ information. You may find it easier to keep everything in the same camp instead of having multiple different platforms running your online marketing.
But if you love systems you already have in place and love using Aweber, Active Campaign, Infusionsoft ,or whatever you might be on, you can just get the basic Clickfunnels plan and know that Clickfunnels can integrate with your systems.
Clickfunnels also integrates with a custom domain, to make it easy to set up your landing pages and sales funnels on your website or on a custom domain.
It also integrates with Facebook and webinar tools like Gotowebinar, Webinar Jam Studio and CRM tools like Infusionsoft and Hubspot.
Lead generation can happen when and only when you have the proper conversion rate optimization tools and features in place. Rest assured that Clickfunnels has all the tools you need to build the list—the most powerful asset you have!
Clickfunnels for Real Estate Nurturing
Now that you have a list of potential clients, you have people to nurture. This is the most important piece of the puzzle, and not a skill that comes along with your license.
Nurturing refers to the follow up process. It’s how you capitalize on a potential client. Some of your leads may not be ready to buy a house just yet, but don’t you want to be their agent in the future? How do you create a relationship with them while they get their ducks in a row?
The answer is consistent nurturing and follow up. It’s so important for you to connect with your audience on a regular basis.
I have a few pointers when it comes to follow up and nurturing.
1. Start The Nurturing Process ASAP
First, strike while the iron is hot and contact the leads as quickly as you can! According to Harvard Business Review report Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead. More so than those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.
2. Create Content Around the Bleeding Neck Pain
What do I mean by this? Basically, you need to remind customers of their consumer pain points, let them know that you understand their pain points, and let them know how you can solve their pain points. The Web has empowered buyers, marketers have to shift away from self-centered content and provide information that’s useful to their buyers. Keep their attention by letting them know you understand their situation and that you’re the best person to do business with.
3. Create Content That Educates Your Potential Clients
One of the most crucial steps in closing the sales cycle is educating your prospects and giving them the information they need in the current state of their buying or selling journey. Do they need information on how to increase the curb appeal of their house? Do they need to know more about their loaning options?
You’ll also want to include offers in your lead nurturing emails. When you do, you provide prospects the opportunity to reconvert and tell you more about themselves.
Nurturing with Clickfunnels
But how do you get such content to your potential clients? How do you get in touch with them quickly without spending hours on the phone? The answer is Clickfunnels.
Clickfunnels can help you connect with hot leads.
Clickfunnels can help you connect with your leads immediately after they fill out your lead form. With Clickfunnels, you can set it up to where it automatically sends an email when they give you their contact information. This will optimize your lead conversion rate and show them how reliable and dependable you are as a real estate agent.
Clickfunnels helps you deliver content.
With Clickfunnels you can create and send email drip campaigns to your leads. For any lead to easily convert into a customer, you have to nurture them. Email drip campaigns with Clickfunnels is the best way to deliver your educational content to prospective clients. You can automate your email campaigns to make sure it gets to your leads at the right time.
Clickfunnels for Real Estate Conclusion
So the formula to getting more predictable closings and commissions is visibility, lead generation, and nurturing. None of these elements stand alone. You need all of them to work together to grow your business. Nurturing can’t be your go to first. You really need to have a strong brand, be seen, then those leads will want to connect with you!
Clickfunnels for real estate makes it easy to create sales funnels that will help you fill your sales pipeline. With Clickfunnels, you will always have a list of leads to be working, nurturing, and providing direction to predictably scaling your business. You will be able to gain visibility through attractive landing pages, generate leads with opt in forms, and nurture with Clickfunnels‘ automated email campaigns. Gone are the days of wasting your energy with traditional marketing. When you digitize your marketing efforts, you can focus your energy on what really matters– building relationships with customers.
Clickfunnels For Real Estate Bonuses
If you’re looking to get more predictable closings and change your real estate marketing game with Clickfunnels, I’m defintiely here to help. When you sign up for your 14-day Free Trial with Clickfunnels with me, I provide a ton of bonuses for you teaching you the best practices of Clickfunnels. We all know that you can’t beat FREE…and you can certainly experience free with their 14-Day Trial here. Disclaimer: At no extra charge to you, I get paid a commission when you sign up. As a “Thank You” I provide you with bonuses–LOTS OF THEM!
- Sales Funnel Blueprint: This is my Clickfunnels Basic Training Course, with everything you need to know about how to build the most high converting funnels and how to drive traffic to them. There’s great stuff in this course that you don’t want to miss. From copywriting to driving sales, this course has everything you need to market your product.
- Dream Car Marketing Course: This course is a comprehensive training teaching you all my secrets on how I became one of Clickfunnels’ top affiliates and a Clickfunnels Dream Car Winner. This course gives you access to a 100 Day Social Media/Affiliate Marketing Bootcamp. If you’re looking to make some extra vacation money for your family, (and looking for your dream car) this course is for you.
- Youtube Traffic Formula: It shouldn’t be a secret that now more than ever people are consuming content through video instead of reading online. That’s just the world we live in today, and if you’re looking to be relevant in the online marketplace with video, you need this course! This course teaches you how to get people to see your product and service on Youtube by giving you the tips and tricks you need to rank your Youtube videos fast. Want your Youtube videos at the top of the search? You need this course!
The Funnel Hacking Playbook: My funnel hacking playbook so you can mimic what other successful online entrepreneurs do with their sales funnels
The Moneyline Adshop Facebook Training: Facebook Ads can be frustrating for many people to use. But I’ve built my 6 figure and 7 figure businesses by garnering traffic through paid social media ads. If you want to know how to build and launch high converting Facebook ads in any industry, this course is for you.
My Roadmap to Email Marketing Course– You may think that email marketing is dead, but it actually one of the most effective ways to get people to become your loyal customer. This course is all about increasing your open rate by teaching you how to provide value to people so that they will start to know, like, and trust you and become one of your biggest fans. Want to increase your open rate in emails? This course is for you!
Two Comma Club Funnel Blueprint– This training is on everything you need to know about setting up custom domains for free inside your Clickfunnels Account! Need to know the ins and outs of Clickfunnels and setting up domains? This course is for you!
All My Other Bonuses:
– 23 Pre-Built Sales Funnels that you can import directly into your Clickfunnels account.
– Unlimited email support so I can help you with your sales funnel that you build with Clickfunnels
– 1 Free Copy of Russell Brunson’s book, DotCom Secrets
– Free Training Video On How To Increase Sales By 150% with ClickFunnels