Today I want to tell you all about how to drive traffic on your website. Whether you’re new or a veteran to the online business world, I’m sure you’ve heard people talk about traffic.
But maybe no one has ever told you why driving traffic to your site is crucial.
I mean, why is traffic so important anyway? What does traffic have to do with anything?
I’ll tell you why. To have a real effect on your bottom line you need to know that traffic and conversion rates go hand in hand. Without traffic there is no sale! You cannot convert anything without traffic, and without conversion your traffic is pointless!
You need to be generating more targeted traffic to ultimately generate more revenue.
So here goes the secrets. Hold on tight. Some of these you’ve heard. Some you haven’t. Some you haven’t applied.
How To Drive Traffic On Your Website and Grow Your Business
If you build it they will come is false, false statement. Even if you’ve built the best website, the best blog, you need to market yourself. Even a restaurant in the best location of town still needs advertising! Customers will never show up on their own accord. Attract traffic, build the list, and convert sales.
It truly doesn’t matter if you have the most fantastic website, most fantastic product, most fantastic offer EVER—if people don’t know about it, your website is bound to get lost in the vastness of the internet and you risk never being found.
Truthfully, there’s only three ways to grow your business:
1. Create new customers
2. Get them to pay more than the average cart value
3. Get customers to order from you again and again
So EVERYBODY needs traffic. If you had a brick and mortar store, you would need bodies to be in the store to make sales, right? And you would try to advertise to get people to your store, right? Billboards, ads, etc. It sounds so simple, but so many people make this mistake guys.
Many people forget that it is PEOPLE who view your website and do business with you online. You need to be attracting human eyeballs to your website or else no one is going to know its there. No one is going to know that it exists. Without traffic, you won’t be generating sales or achieving your goals with your business.
How To Drive Traffic To Your Website: Micro Commitments
I don’t mean go stand on the street and watch cars go by. I mean understand eyeballs and impressions that see your offer. There are three types of traffic:
. Cold Traffic- People who don’t care about you, your logo, and who don’t know your business at all.
. Warm Traffic- Potential customers. People who you’ve had a conversation with or maybe they’ve even given you their email address. They’re interested in your offer, but are still considering.
. Hot Traffic- These are the people with their credit card out asking, “Where do I buy?”
No matter what tier of traffic someone is in, your job everyday needs to be to get them further down the sales funnels and one step closer to closing a sale. Everyday, convert cold traffic into warm traffic. Get their email, get them to shake your hand. Also focus on converting warm traffic into hot traffic. Give warm traffic an offer they can’t refuse.
This statement should inform your marketing decisions everyday: Micro commitments get people closer to closing sales.
So how do we do this? How do we attract traffic? We have to go back to the basics of human psychology. In order to grow your business you need to know how to make your product appeal to human behavior, basic needs, and desires so you can persuade your prospect to buy your product.
How To Drive Traffic To Your Website: The Right Offer, the Right Medium, and the Right Audience
It sounds crazy, but most people don’t know who their audience is. They may have a vague idea, but can’t exactly write it out or articulate it. Truly, your business needs to revolve around your audience. You cannot start with your offer first. Your audience needs to dictate your offer and your medium, not the other way around. Knowing your audience is going to help your figure out your offer—What is the bleeding neck pain of this demographic that I can create a product to alleviate? This is true of the medium as well— Is my audience more likely to shop online or in retail stores? If you ever get lost in the kudzu of your business, remember to start with your audience and form your offer and medium around the customer.
How To Drive Traffic To Your Website: People Buy For Different Reasons
When creating your business or product, don’t go off your own assumptions. Don’t assume that your potential customer feels and behaves the way as you. You do not represent your customer. Again, know your audience and know their bleeding neck pain. What do I have to do to know my customer? You need to have conversations with them. Do some focus groups. And as soon as you feel like you know your customer, be ok with mutating and accommodating new needs and desires. Learning your customer never stops.
There’s usually 5 to 7 different reasons customers buy your product. Don’t assume they are buying for the same reasons you would. Maybe some people purchase something because it looks cool, some because someone told them about it, and some wanted to buy something they’ve never tried before. Whatever it may be, you need to identify purchasing behavior and psychologies ASAP.
You won’t have any predictability otherwise.
How To Drive Traffic To Your Website: Know Your Niche
If you’re having trouble identifying behaviors, the Maslow Hierarchy of Needs is a great place to start!
Driving traffic strategically from a specific niche (ie: people who identify with the bleeding neck pain your product ails) increases the likelihood of your traffic converting.
Do you know what I mean when I say bleeding neck pain? It’s the problem your customer has that feels incurable to them, and you have the answer. They’ve tried to solve the issue on their own, they’ve gone to other vendors and to no avail nothing has worked thus far. THAT’S what I mean by bleeding neck pain.
The Maslow’s Hierarchy of needs is an illustration of human needs. This is why restaurants will always be in business because food is the most basic need. What’s interesting is that the higher your the higher the need is that your business addresses in this hierarchy, you become less of a commodity and more of a premium. Think about it; people who are asking the question, “What’s my purpose in life?” and looking for self-actualization are going to pay more for that than a meal. However, know that going up higher in this hierarchy also means less customers. If your product addresses a more complex need it, it doesn’t mean that it’s better than a fast food restaurant. Just scale your business around the need you’re addressing, and I assure you you’ll understand your business more and it will grow.
How To Drive Traffic To Your Website: Model the Masters
Why would you ever try to create anything from scratch these days? Find your top two or three competitors and do what they do. Model their business, see how they’re attracting traffic, and model their sales funnel.
Even if your business is online, you don’t need to create your sales funnel from scratch either.
Speaking of the masters, Russell Brunson of Clickfunnels recently came out with this book called Traffic Secrets that has even more secrets than I’ve already given you in this post. You can purchase his book here. If you’d like a sneak peak at some of the secrets in his book, here’s a preview.
How To Drive Traffic On Your Website: A Look Inside Traffic Secrets
Need Vs. Desire
Once you learn that traffic is just people, you can begin identifying behaviors. One thing Russell discusses in his book is that there are two types of traffic behavior.
There is search and interruption, and one is based on need and one is based on desire.
If someone is on Amazon or if they’re using Google or Pinterest or YouTube, it’s based on need. The reason they’re searching is because they know they need something. They have a specific problem they need a solution for or they need to figure out what the solution is to their problem, but it’s driven by need. This type of traffic has a big advantage because people are usually ready to buy.
The second type of traffic is called interruption traffic and it is based on desire. This can be harder to master because there a few things to take into account.
You have to understand where these people just “hang out” on the internet. Where do they spend their time and scroll?
Typically scrollers are on Facebook or Instagram, and to get their attention, you have to pull them in with desire instead of need. Why? Because these people aren’t intently searching for something specific on the internet. They’re just using the internet for recreation, and we have to interrupt them with something they can’t refuse.
So not only do you have to figure out where these people hang out, you also have to figure out how to appeal to their desires.
And with that said, social media matters. What a person sees or feels before they get to your funnel is as important as the funnel itself. So the content that you publish on your Instagram and Facebook (ad or organic) has significant importance.
In his book, Russell also talks about the Dream 100. Most people say the Dream 100 is a list of 100 influential people that you want to attract. You do everything you can do get their attention in hopes that they’ll help you grow your business.
But Russell elaborates on this further and says the Dream 100 should really be a list of a hundred congregations of humans that are already gathered in one spot under a particular influencer.
So this could be a Facebook group, a webpage page, an Instagram account, or even a podcast. So it saves you time because now you’re just looking for the influencer that has already created a congregation of humans in one place.
That’s all I’ll say about the Dream 100. You’ll have to get the book to learn more.
Something else Russell covers in the book (which is a SUPER important topic) is retargeting.
If you don’t have practices in place to retarget people, you’re leaving money on the table. Lots of it.
You need to be retargeting people who have fallen out of your funnel for some reason, people who didn’t complete their purchase, and you need to be retargeting people who have purchased from you already with different offers. There’s plenty of ways to retarget prospects: through ads, email campaigns, marketing campaigns.
How to Retarget
In Traffic Secrets, it says that when you retarget a prospect, it should hit three points. You really need to hit all three points for an effective retargeting strategy when people fall out of your funnel.
1.The Emotional Close
2.The Logical Close
3. Scarcity and Urgency
So when you’re creating an ad campaign for your funnel, do you have a retargeting ad that hits all three of these points?
How To Drive Traffic On Your Website Conclusion
If you want to learn how to drive traffic to your site and increase revenue more predictably, then this book is going to be a great resource for you.
Russell Brunson is an expert at internet marketing and will continue to be successful in his endeavors and with Clickfunnels.
How To Drive Traffic To Your Website Bonuses
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