This post is all about how to sell products online using Clickfunnels. If you’re building a new website to sell a product or service, you’re probably considering a sales funnel builder to help you increase your conversion.
Some online businesses struggle to get off the ground and grow because they don’t have the experience to build a sales-generating website or the funds to hire someone who has this experience.
The good news is there are tools at your disposal to help you build sales funnels, no matter what your experience level.
I personally have found that Clickfunnels increases my ROI, and my ROE (Return On Effort). I can create an entire funnel with “the click of a mouse” as Clickfunnels founder Russell Brunson likes to say. I’ve grown my 6 figure and 7 figure businesses with this tool alone. All of my sales funnels are built with Clickfunnels!
How To Sell Products Online With Clickfunnels
What is Clickfunnels?
The question “What is Clickfunnels?” is blowing up Google Trend search data these days.
Clickfunnels is a tool you can use to build a professional website easily to sell either digital or physical products. Users with little or no programming and design experience can pick from pre-made templates to design their site. It offers web page templates, sales funnel templates and a whole host of other tools and features to increase your page traffic and sales. Simple drag-and-drop features allow users to easily layout their website however they want. Also, users with more experience, who like to have more control, can make any changes they like to the templates – right down to the coding.
The good news is is that Clickfunnels is for everyone, and that includes you!
The beauty of ClickFunnels is that it can benefit new and experienced business owners.
A lot of the magic happens in the templates and customization.
The templates allow you to build a sales funnel quickly and at a professional level.
Customization allows you to tweak the templates until they fit your exact vision.
As involved or as hands-off as you want to be, ClickFunnels can meet that need for you.
ClickFunnel templates help you to ride on the shoulders of giants and swipe what you need to grow your business and leave the rest.
There are two primary plans to choose from after you go through the 14 Day Free Trial.
The first option costs $97 a month and the other costs $297 per month plan.
Now, I want to talk about what plan is best for what kind of person.
The $97 Standard Plan is completely adequate for about 83% of the people reading this post. The 83% that have just started their business or are still in the process of dreaming and launching.
The other 17% to 20% probably already have an online business that has a cashflow. If you fall into this category, that $297 Clickfunnels Platinum Plan is really powerful.
Something else to consider when comparing the two plans is the difference between the number of landing pages and funnels allocated.
For the $97/month plan, you get:
▪ 20 funnels
▪ 100 pages
▪ 20,000 visitors per month
▪ 3 custom domains
Aside from that, here are some of my favorite features that are included in the Standard Plan.
Share Funnels: This is great because it allows you to share the funnels you make with others and vice versa. If you have a sales funnel that is high converting, you can share it with anybody that shows interest.
Funnel Hacker Forum: Clickfunnels is great about creating community to help you learn. The Funnel Hacker Forum is a great opportunity to become an expert at Clickfunnels. This is an official community of Clickfunnels paying members only. The Funnel Hacker Forum gives you the rare opportunity to see what other people are doing within your industry, or an industry you want to be in, and how they’re achieving profit with their funnels. It allows you to borrow each others’ success.
FunnelFlix: This is a newer feature of Clickfunnels and it is absolutely my favorite.
FunnelFlix is basically like Netflix for Clickfunnels. It has all kinds of trainings to teach you how to be successful with Clickfunnels. I’ll talk about it more in depth later in this post, but here’s a teaser with some of the courses.
The FunnelFlix course includes the following:
Funnel Builder Secrets
Ad Skills Training
Tony Robbins Private Collection
100+ Funnel Templates
Free Book Funnel Template
Free Webinar Template
Funnel Hacking Live
John Reese’s money Mindset training
What Comes With Clickfunnels Platinum?
Your second pricing option is ClickFunnels Platinum which is basically a massive rebrand of the existing ClickFunnels Etison Suite plan, which was also priced at $297 per month. So if you are an existing Etison Suite member, you will automatically be put on the ClickFunnels Platinum, and Clickfunnels Platinum will continue to offer these amazing features:
Unlimited landing pages
Unlimited landing page traffic
A/B split tests
Connect 9 Different Domains
Connect 9 Different Payment Gateways
BackPack (Affiliate Program)
With this plan, you’ll be able to create Follow-Up Funnels, automate emails, texts, and messages so you can be connected with your customers and audience.
Ultimately, this plan is great if you are processing a high volume of sales.
In addition to all of these amazing features, the rebrand is provided even more value with new features exclusive for Clickfunnels Platinum members only.
These are the new features with Clickfunnels Platinum that are going to equip you to succeed with Clickfunnels software.
These exciting new features are:
Daily Virtual Hackathons
The Funnel Hacker Forum
(And my favorite) FunnelFlix
How To Sell Products Online: Building Your Funnel
Clickfunnels specifically helps people create sales funnels. A sales funnel is the process through which you take a first-time visitor or casual shopper and turn them into a loyal customer. Basically, a sales funnel is just a series of pages that is intentionally crafted to convert visitors (rather a website without clear purpose or direction).
These funnels can be used to generate leads, sales or interest in online events (like webinars).
It’s designed to be user-friendly to help business owners of any experience level to realize their dreams and launch their business.
If you’re wondering whether it’s worth investing in a platform that has totally nailed sales funnels instead of your bog standard website, read my blog Sales Funnels vs. Websites: A Better Strategy to Get Your Customer to Checkout.
You’ll find out why it makes total sense to invest in a platform that’s lazer-focused on maximizing your sales from the get-go.
Step 1: Pick Your Sales Funnel
First, you pick the type of sales funnel that is scientifically pre-designed to sell your type of product so you can finally send traffic to your offer and watch sales come in.
Step 2: Pick The Page Designs
Then, in Clickfunnels you’ll choose the style of page design that you like the best, so you can have your website and funnel look every bit as good as the ones designers would charge you an arm and a leg to create.
Step 3: Modify The Page
Step 4: Drive Traffic
How To Sell Products Online: Get Traffic
The goal of your sales funnel is to convert traffic, but first you have to get traffic to your site.
Let me break down for you some reasons why knowing how to drive traffic is so important.
Biggest and most obvious reason is: You need to be generating more targeted traffic to ultimately generate more revenue.
Driving traffic strategically from a specific niche (ie: people who identify with the bleeding neck pain your product ails) increases the likelihood of your traffic converting.
It doesn’t matter if you have the most fantastic website, most fantastic product, most fantastic offer EVER—if people don’t know about it, your website is bound to get lost in the vastness of the internet and you risk never being found.
Everybody needs traffic. If you had a brick and mortar store, you would need bodies to be in the store to make sales, right? And you would try to advertise to get people to your store, right? Billboards, ads, etc. It sounds so simple, but so many people make this mistake guys. Many people forget that it is people who view your website and do business with you online. You need to be attracting human eyeballs to your website or else no one is going to know its there. No one is going to know that it exists. Without traffic, you won’t be generating sales or achieving your goals with your business.
Traffic is People
Again, this is a big fundamental, but traffic is people. As internet marketers, we can get lost in all the jargon when we start talking about our business. Ads lead flow, traffic, etc. Traffic isn’t a graph. It’s not click-through rates or earnings per click.
At the bottom of all the jargon, traffic is people. Human beings.
That being said, in order to master traffic, you have to master people. When you understand people, you can understand how they behave, where they congregate, why they buy, and then you can understand how to get them to your site.
There are three types of traffic that Russell focuses on in his book:
1. Cold Traffic- People who don’t care about you, your logo, and who don’t know your business at all.
2. Warm Traffic- Potential customers. People who you’ve had a conversation with or maybe they’ve even given you their email address. They’re interested in your offer, but are still considering.
3. Hot Traffic- These are the people with their credit card out asking, “Where do I buy?”
No matter what tier of traffic someone is in, your job everyday needs to be to get them further down the sales funnels and one step closer to closing a sale. Everyday, convert cold traffic into warm traffic. Get their email, get them to shake your hand. Also focus on converting warm traffic into hot traffic. Give warm traffic an offer they can’t refuse
Need Vs. Desire
Once you learn that traffic is just people, you can begin identifying behaviors. One thing Russell discusses in his book is that there are two types of traffic behavior.
There is search and interruption, and one is based on need and one is based on desire.
If someone is on Amazon or if they’re using Google or Pinterest or YouTube, it’s based on need. The reason they’re searching is because they know they need something. They have a specific problem they need a solution for or they need to figure out what the solution is to their problem, but it’s driven by need. This type of traffic has a big advantage because people are usually ready to buy.
The second type of traffic is called interruption traffic and it is based on desire. This can be harder to master because there a few things to take into account.
You have to understand where these people just “hang out” on the internet. Where do they spend their time and scroll?
Typically scrollers are on Facebook or Instagram, and to get their attention, you have to pull them in with desire instead of need. Why? Because these people aren’t intently searching for something specific on the internet. They’re just using the internet for recreation, and we have to interrupt them with something they can’t refuse.
So not only do you have to figure out where these people hang out, you also have to figure out how to appeal to their desires.
And with that said, social media matters. What a person sees or feels before they get to your funnel is as important as the funnel itself. So the content that you publish on your Instagram and Facebook (ad or organic) has significant importance.
How To Sell Products Online Conclusion and Bonuses
In addition to 23 pre-built sales funnels, below you will see additional bonuses I offer when.you sign up for a Clickfunnels 14-Day Free Trial using my affiliate link. I offer a TON of bonuses to help you along the way and utilize this tool to its full capacity for your business. Here’s what’s included when you sign up for your Clickfunnels trial with me:
Sales Funnel Blueprint: This is my Clickfunnels Basic Training Course, with everything you need to know about how to build the most high converting funnels and how to drive traffic to them. There’s great stuff in this course that you don’t want to miss. From copywriting to driving sales, this course has everything you need to market your product.
Dream Car Marketing Course: This course is a comprehensive training teaching you all my secrets on how I became one of Clickfunnels’ top affiliates and a Clickfunnels Dream Car Winner. This course gives you access to a 100 Day Social Media/Affiliate Marketing Bootcamp. If you’re looking to make some extra vacation money for your family, (and looking for your dream car) this course is for you.
Youtube Traffic Formula: It shouldn’t be a secret that now more than ever people are consuming content through video instead of reading online. That’s just the world we live in today, and if you’re looking to be relevant in the online marketplace with video, you need this course! This course teaches you how to get people to see your product and service on Youtube by giving you the tips and tricks you need to rank your Youtube videos fast. Want your Youtube videos at the top of the search? You need this course!
The Funnel Hacking Playbook: My funnel hacking playbook so you can mimic what other successful online entrepreneurs do with their sales funnels
The Moneyline Adshop Facebook Training: Facebook Ads can be frustrating for many people to use. But I’ve built my 6 figure and 7 figure businesses by garnering traffic through paid social media ads. If you want to know how to build and launch high converting Facebook ads in any industry, this course is for you.
My Roadmap to Email Marketing Course– You may think that email marketing is dead, but it actually one of the most effective ways to get people to become your loyal customer. This course is all about increasing your open rate by teaching you how to provide value to people so that they will start to know, like, and trust you and become one of your biggest fans. Want to increase your open rate in emails? This course is for you!
Two Comma Club Funnel Blueprint– This training is on everything you need to know about setting up custom domains for free inside your Clickfunnels Account! Need to know the ins and outs of Clickfunnels and setting up domains? This course is for you!
All My Other Bonuses:
– 23 Pre-Built Sales Funnels that you can import directly into your Clickfunnels account.
– Unlimited email support so I can help you with your sales funnel that you build with Clickfunnels
– 1 Free Copy of Russell Brunson’s book, DotCom Secrets
– Free Training Video On How To Increase Sales By 150% with ClickFunnels